Patrick Lowenthal: Instructional Technologist
    
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Westwood College
 

Problem | Analysis | Rationale | Results | Evidence of Value | Reflections | Responsibilities
 
PROBLEM
 

Currently new instructors at Westwood College are required to take part in a national faculty development effort. This includes a number of face-to-face training sessions (e.g. learning styles, selecting instructional strategies, classroom management, tolerance for ambiguity, multiple intelligence's, etc.). This is a requirement because new college faculty, at a technical school, tend to be content matter experts (e.g., a graphic designer) with very little teaching and instructional design experience. The frequency of the training is based on need. Instructors occasionally wait months before taking part in this training and possibly teach a course or two without any formal teaching and/or instructional design experience. Therefore, the problem Westwood College faces is, how can they offer just-in-time training to new faculty.

 
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ANALYSIS
 

Faced with this problem, Westwood College hoped that we (i.e., a development team in which I was a member) would develop one or more training modules as an online or a hybrid course. They specifically hoped that we would design the Learning Styles module in hopes that it could serve faculty and students as well. Despite our clients certainty of the solution, we began by completing a thorough front-end analysis to investigate the problem for ourselves.

We discovered that Westwood began this national faculty development effort in an attempt to offer new employees a basic foundation of education. However, increasing accreditation standards were pressuring them to become more consistent with their training. This training consisted of seven modules that were offered throughout the year at different campuses based on the number of new hires. However, often new faculty could find themselves teaching a number of courses before ever receiving an ounce of training.

We found that all of the learners were Westwood faculty; 50% were full-time and 50% were adjunct. They all had professional experience in their field. The average age was 35. They had at least a bachelors degree, with many having a masters or higher. While 20% did not have formal online class experience, 80% were internet users. The learners worked on both PC's and Mac's and their internet access varied from a 28.8 modem to a T1 connection.

The following are the outcomes of the ground based Learning Styles module:

  • Faculty will be able to identify their own learning style
  • Faculty will be able to complete a learning style inventory
  • Faculty will be able to identify other learning styles
  • Faculty will be able to describe the four different learning styles
  • Faculty will be able to identify ways to adapt their teaching to meet the needs of students with different learning styles.
  • Faculty will be able to create a single lesson incorporating different learning styles.

As a result of this problem, we hoped to redesign the Learning Styles module in a format to address the aforementioned outcomes but at the same time offering the learner more flexibility as to when and how they complete this training.

 
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RATIONALE
 

Based on the problem, our clients wishes, and the front-end analysis, we decided to develop an asynchronous online module on "Learning Styles" for new faculty. We decided to design an online module instead of a hybrid model to address the problem of time and place. A hybrid course would still require a face-to-face component which would end up recreating the very problem we were trying to solve--that is, to be able to offer training at any time or place. We also decided to narrow our audience by focusing solely on the faculty; we believed we could not develop a quality product if we were forced to accommodate two very different audiences. Instruction should never be designed in a one size fits all model.

Our client informed us that she wanted the module to be less than an hour long. With this in mind, we decided to break the content down into three sections: 1. Introduction of the subject. 2. A chance to learn one’s own style by taking an inventory or learning styles questionnaire. 3. A section focusing on how to use this information. Then, within each section, we tried to design the course to enable the learner to come and go and complete one section at a time.

Click here for a high level graphical representation of our instructional approach to the content.

 
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RESULTS
 

In many ways this product is still a work in progress. However during the development phase, an evaluation team regularly evaluated the site and provided feedback. The site seemed to change from week to week as a result of this feedback. But some beta testing needs to take place to be able to fully assess the results. Regardless, the client continually expressed that she is extremely satisfied with the product.

 
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EVIDENCE OF VALUE
 

This module was developed for faculty development; however, at this time, Westwood has not begun to utilize this module. Therefore, it is difficult to assess the value of this site. However, once the site is launched it would be helpful to receive a summative evaluation; information about not only the usability of the site but also about the instructional activities. Finally, it would be helpful to do a follow up survey three months later to see if the module changed the way the faculty instruct.

 
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REFLECTIONS
 
This was a great learning experience. The number one thing I learned was how long an entire development process can take. Originally I suggested to our client that we could complete 3, if not all 7 modules. I am very grateful that my development team decided to concentrate on only one module. This allowed our team time to concentrate on the little things. Along the same lines, I have a greater appreciation for project managers and the skill-set it takes to manage not only the client but also your designers/developers throughout a project cycle.
 
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RESPONSIBILITIES
 

Responsibility #2: Design instruction of human performance strategy to meet the needs of learners.

This online module was a direct result of our initial front-end analysis (FEA). For instance, our client had originally entertained the possibility of developing a hybrid module for both faculty and students. However, after careful analysis, we discovered that this would not only fail to solve Westwood's problems but that it could possibly add to them. Our FEA also directed us away from including video or any other high bandwidth multimedia. Instead, we relied on simple still shots and audio to simulate an interactive experience. Finally, we developed a module that could serve as a model of instruction that incorporates varying learning styles.

Responsibility #3: Uses a variety of media to deliver instruction to students and to engage student in learning.

We learned in our front-end analysis that we would be inhibited due to bandwidth concerns, regarding the variety of media we would use to engage our learners. Despite our strong belief that a module on learning styles should serve as a model that actually addresses different learners needs by using such things as sound, interactivity and supporting graphics, we had to use a static medium with Flash media inserted to add some interactivity as opposed to an entire site built in Flash.

Responsibility #4: Understands how to capitalize on the capacities and abilities of each learner.

In many ways this responsibility was the focus of our entire module--that is, varying instruction to meet learners needs. However, we did not want to simple talk about varying instruction, we actually provided different instructional strategies to address different types of learners. For instance, we provided print versions on certain screens with a place for notes for the read/write learners; we provided an online assessment, an interactive quiz and a field experience opportunity for the kinesthetic learner; we offered audio clips for the auditory learner; and finally we included images and a graphic organizer for the visual learner. We felt strongly about modeling what we were trying to teach.

Responsibility #6: Uses incisive and relevant assessment and evaluation techniques.

A traditional level two assessment was included in this online module. However, we also encouraged/recommended that the learner get some real-world experience and evaluation by doing some field work and reflection.

 
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Last Updated: July 18, 2003